In this time of the pandemic, who has the time to go to the stores and buy your ingredients? Founded in the confines of their apartment in New York City, Matt Salzberg, Illia Papas, and Matt Wadiak envisioned and footed the roots of Blue Apron in 2012.ĭespite having different career paths, the three have forged meal kit delivery service by starting with a few orders which they individually hand packed.īanking on positive feedback from friends and recurring customers, the three aimed to bring the experience of being your own chef with quality produce and specialty ingredients to everyone.Īs the name suggests, Blue Apron is for everyone who is new to cooking or someone who knows how to cook but is quite tired of overthinking what to prepare with very little time.īlue aprons are worn by beginner chefs to signify learning.
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